What article did I choose and why? I loves cars and would say this passion has grown greater with me. As someone who tries to keep up with the auto industry, the proposed merger of Honda and Nissan piqued my interest. The potential merge was going to shake up the world's auto market, especially in the rapidly evolving electric vehicle (EV) sector. With Chinese and Tesla competition picking up, I was curious to see how two of Japan's auto giants were going to ride out the pressures together.
What article did I choose and why? As someone who spends a lot of time on social media and follows a lot of influencers, it cools to see big brand start to include influencers to try to promote their companies. The article grabbed my attention because it talks about creator and and importance on product placement. Some thing that also pulled me in as a read was the title "SharkNinja’s $700 Million Marketing Pivot: A New Era of Product Placement and Creator Partnerships" . I didn't expect a company like SharkNinja to spend that much on advertising they way they did.