Gurkirat Tiwana

What article did I choose and why? I loves cars and would say this passion has grown greater with me. As someone who tries to keep up with the auto industry, the proposed merger of Honda and Nissan piqued my interest. The potential merge was going to shake up the world's auto market, especially in the rapidly evolving electric vehicle (EV) sector. With Chinese and Tesla competition picking up, I was curious to see how two of Japan's auto giants were going to ride out the pressures together.

      What article did I choose and why? As someone who spends a lot of time on social media and follows a lot of influencers, it cools to see big brand start to include influencers to try to promote their companies. The article grabbed my attention because it talks about creator and and importance on product placement. Some thing that also pulled me in as a read was the title "SharkNinja’s $700 Million Marketing Pivot: A New Era of Product Placement and Creator Partnerships" .  I didn't expect a company like SharkNinja to spend that much on advertising they way they did.  

  Hi my name is Gurkirat Tiwana, I am 18 years old and this is my 2nd term at LBCC. I was born in Eugene and raised here in Albany, and live with my parents and two older sisters. Some things I like to do in my free time are spending time with family and friends, going to the gym or playing volleyball, and working with my dad. I also spend my free time watching sports and movies. I also have a big interest in cars and trucks since I was a kid. I am trying to obtain a bachelor's degree in Business Administration and enrolled in this course, so I can help run my dad's business and become an entrepreneur myself, when he retires. He owns a couple of convenience stores, and I grew up helping him at work which made me want to grow up and be a business owner like him. I am excited to learn more about Marketing and how the process can help me grow my father's legacy.